Honda Civic

Civic DreamTrack

The World’s First Crowdsourced Racetrack. To promote the newest Civic Coupe, Honda asked fans to design the ultimate stunt track using suggestions from followers on Facebook and Twitter. A professional stunt driver then drove the fan-designed dream track.

  • World’s First Crowdsourced Racetrack
  • Social Activation
Honda Civic DreamTrack stunt driver on fan-designed racetrack
Civic DreamTrack fan crowdsourced track design campaign
World’s 1stCrowdsourced racetrack
SocialFan-designed track
CivicCoupe campaign