Accord Storytime

Hybrid cars aren't a moneymaker. But they do move us toward a healthier planet. So to launch the Accord Hybrid, we enlisted Ellie, an imaginative young girl to help with the campaign. Ellie created and drew a fantastical story that we captured on film. Then, we recreated her story in true Hollywood fashion, with actors, sets, costumes and full regalia.  

PRESS

  • Adweek - Honda Turns Kids’ Cute Stories Into Ads Styled Like Little School Plays

  • Creativity - Honda Asks Kids to Storyboard Accord Ads -- and the Results Are Very Cute

  • Agency Spy - RPA, Honda Stage ‘Storytime With the Accord’

  • Trendhunter - Child-Directed Car Ads

  • The Newswheel - Honda Taps Children’s Imaginations for Cute “Storytime with the Accord” Videos

  • The S3 Agency - New Honda Advertising Drives Imagination

  • Cassandra - The Kids’ Table: Brands Enlist Children to Help with Campaigns

Transformation