Honda Fit Kit
While everyone was embracing the maker community, we thought we’d have some fun with them on April Fool’s Day. So we created the Fit Kit, the first do-it-yourself vehicle you can build at home. The vehicle arrived in 180,000 individual boxes and we followed the lofty-minded exploits of Vanessa and Caleb, and their need to build everything by hand.
We created a hipster logo, press release, instruction manual, and even used a drone for good measure. The campaign coincided with the upcoming launch of the new Honda Fit, and served to show the vehicle in a simple, fun and unassuming way.