All Work
Honda Fit · April Fools · Maker · ThinkLA Award · 2015
Honda Fit Kit
The first DIY car kit you could build—or so it seemed. A brilliantly engineered April Fools campaign that tricked the internet into thinking Honda sold flat-pack cars. ThinkLA Award winner.
ThinkLA AwardApril Fools
#1April Fools story on Adweek
ThinkLAAward Winner
Honda FitDIY kit campaign

