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Honda Fit · April Fools · Maker · ThinkLA Award · 2015

Honda Fit Kit

The first DIY car kit you could build—or so it seemed. A brilliantly engineered April Fools campaign that tricked the internet into thinking Honda sold flat-pack cars. ThinkLA Award winner.

ThinkLA AwardApril Fools
Honda Fit Kit DIY campaign
Honda Fit Kit Pintermission April Fools
#1April Fools story on Adweek
ThinkLAAward Winner
Honda FitDIY kit campaign