Honda HR-V Selfie Edition (SLF)

Creativity called it “one of the funniest April Fool’s [they’ve] seen."

So what was it? The HR-V Selfie Edition, of course. This HR-V included a number of camera lenses sprinkled across the car’s interior and exterior, for whenever you were in the mood for a selfie. Then we released a video of “Ashley,” a lovably narcissistic selfie queen, beta-testing the car and showing off its real interior, exterior and select tech features.

Our ultimate stunt occurred at the New York Auto Show, which happened to fall on April 1. We opened Honda’s presentation by playing the beta test video in front of close to 2,000 members of the press. We even created a “real” HR-V Selfie Edition to display at the show and a mock website.

AWARDS
  • LA Addy Silver

  • LA Addy Bronze

  • WOMMY Bronze

  • Shorty Finalist

  • ThinkLA IDEA Finalist

Ashley (with a Y) Insta
Badge we created
Honda website
Honda website page
Gallery on Honda website
On Display at NYIAS
PRESS
  • Mashable - Honda's selfie car doesn't actually seem that far-fetched

  • LA Times - April Fools' 2015: Netflix, Samsung, Honda and more

  • NBC - 2015 April Fools' Day Pranks: Selfie Car, Twelfie Stick and More

  • ABC - April Fools! Companies have fun with prank ads

  • CNN - April Fools' Day 2015: The best and worst pranks from around the Web

  • The CW - The New “Selfie” Taking Honda

  • Adweek - April Fools' Day 2015: Our Giant Roundup of the Best Brand Hoaxes

  • Creativity - Meet Honda's 'Selfie Edition' HR-V Model

  • Design Taxi - Honda Introduces A Car That Is Equipped With 10 Selfie Cameras

  • MediaPost - NEW! Honda To Debut Selfie-Taking Car

  • PSFK - Is Honda’s Selfie Car an April Fool’s Day Joke or Millennial Dream Come True?

  • The News Wheel - Introducing the 2016 Honda HR-V “Selfie” Edition

  • Trend Hunter - The Honda Selfie Car May or May Not Be an April Fool's Day Joke

  • NY Daily News - Honda releases the All-New 2016 HR-V SLF 'Selfie' Edition

  • Studio Daily - The Honda HR-V Selfie Edition

  • Post Perspective - Quick Chat: Butcher’s Teddy Gersten gets funny with Honda