Honda Sixth Sense
Honda’s main objective has always been providing safe forms of transportation. But how do drivers stay safe as they go from the roads to the sidewalks? In comes Honda Sixth Sense, a revolutionary mobile app designed to alert pedestrians to a number of threats. Based on Honda Sense, found in our vehicles, this effort got people talking about safety, in a way that was disarming and fun.
Our imaginary app rolled out for April Fool's Day and racked up over 2.5 million hits on YouTube, surpassed 350,000 views on Instagram, and caught the attention of news outlets like BuzzFeed, Huffington Post, and The Drum.