Honda Superbowl Hugfest

Safety is important, but boring. So most people block us out. For the Superbowl campaign starring 

Bruce Willis and Fred Armisan, we focused on something more human, hugs.

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Instagram became a virtual #hugfest. It was Twitter’s 2nd-most-used hashtag during the game. And we kept the love going after the game. 

Bruce Willis Hugfest Superbowl

Send a hug on Facebook

Send a hug on Twitter

Send a hug on Twitter

Print spread: Rocker

Memes

#Hugfest UGC