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Honda Superbowl Hugfest
Safety is important, but boring. So most people block us out. For the Superbowl campaign starring
Bruce Willis and Fred Armisan, we focused on something more human, hugs.
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Instagram became a virtual #hugfest. It was Twitter’s 2nd-most-used hashtag during the game. And we kept the love going after the game.
Bruce Willis Hugfest Superbowl
Send a hug on Facebook

Send a hug on Twitter

Send a hug on Twitter
Print spread: Rocker

Memes

#Hugfest UGC

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