Honda

Honda Hugfest

The Honda Super Bowl Hugfest campaign featured Bruce Willis and Fred Armisen in a star-studded celebration of the Honda CR-V, driving Twitter's #2 most-used Super Bowl hashtag and generating massive social buzz on game day.

  • Twitter #2 Super Bowl Hashtag
  • National Broadcast
Bruce Willis and Fred Armisen in Honda Hugfest Super Bowl spot
Honda Hugfest celebrity cameo scene
#2Twitter Super Bowl Hashtag
MillionsSocial impressions
Super BowlNational broadcast