The goal of the Pintermission campaign was to establish Honda’s new CR-V in a way that promoted the vehicle’s “get out and live life” campaign. Pinterest seemed a natural choice, but there were no ad products as of yet. And no real way to get noticed.

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So we did an influencer campaign before there were influencers. We reached out to five influential pinners and challenged them to a #Pintermission: a 24-hour break from Pinterest to bring something from their boards to life. To help the pinners complete their chosen activities, we gave them $500 apiece (paltry means by todays standard for influencers).

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More than 4.6 million people were exposed to the #Pintermission boards, which produced more than 5,000 repins and 2,000 likes. Additionally, more than 16 million media impressions were garnered from the campaign.

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