All Work

Honda CR-V · Social · Influencer · 2012

Pintermission

We launched Honda on Pinterest by asking people to get off Pinterest. The CR-V brief was about living life. So we paid five influential pinners $500 each to take a 24-hour break and do something from their boards in real life. 16 million media impressions. An influencer campaign before influencers existed.

Silver ADDYGold IAB MixxOne Show FinalistPR Daily Best Use of PinterestSocial Media Hall of Fame 2012
Pintermission case study overview
Michael Wurm taking a Pintermission
Jonathan Lo living his pins offline
Pinner bringing their board to life
Bonnie Tsang taking a Pintermission
Pintermission animals
Taking a Pintermission
Caitlin Cawley offline experience
16MMedia impressions
4.6MViews of #Pintermission boards
$2,500Total campaign spend