Who better than a car company to help save the drive-in?

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Drive-in movie theaters are a classic part of American cinema and car culture. But at the end of 2013 they faced a big problem. The majority would have to shut down forever with the movie industry's switch from film to digital projection.

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We knew Americans love the nostalgia of a drive-in movie, and we believed if their plight gained national attention, people would rally to save this historical piece of Americana. So we launched  Project Drive-In, a movement with a simple goal: keep as many drive-ins alive as possible.

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Between Honda-donated projectors, community fundraising and corporate donations, 27 drive-ins have been saved so far and there are reports of even more drive-ins continuing the fundraising effort.

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Project Drive-In Awards

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Two Gold Lions - Branded Content & Entertainment

Cannes Lions International Festival of Creativity June 2014  

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One Show Bronze Pencil

Best Integrated Campaign Led by Social April 2014​

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ThinkLA Best Social Media Campaign & Campaign of the Year, June  2014

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Gold ADDY

National Addy Awards

Project Drive-In – Digital Advertising – Campaign June 2014

Project Drive-In – Digital Advertising – Mobile Websites June 2014