Project Drive-In

Who better than a car company to help save the drive-in?

Drive-in movie theaters are a classic part of American cinema and car culture. But at the end of 2013 they faced a big problem. The majority would have to shut down forever with the movie industry's switch from film to digital projection.

We knew Americans love the nostalgia of a drive-in movie, and we believed if their plight gained national attention, people would rally to save this historical piece of Americana. So we launched  Project Drive-In, a movement with a simple goal: keep as many drive-ins alive as possible.

Between Honda-donated projectors, community fundraising and corporate donations, 27 drive-ins have been saved so far and there are reports of even more drive-ins continuing the fundraising effort.

Project Drive-In Awards

Two Gold Lions - Branded Content & Entertainment

Cannes Lions International Festival of Creativity June 2014  

One Show Bronze Pencil

Best Integrated Campaign Led by Social April 2014

ThinkLA Best Social Media Campaign & Campaign of the Year, June  2014

Gold ADDY

National Addy Awards

Project Drive-In – Digital Advertising – Campaign June 2014

Project Drive-In – Digital Advertising – Mobile Websites June 2014

Let's save the drive-in.
Project Drive-In Case Study
Project Drive-In intro. 
I directed the Vine Auction with Leonard Maltin.
Website about page
Drive-ins got their own page on our site.
Map showing all the drive-ins
Website contribution page
Posters promoting voting
Social sharing
Buttons
Pop up tour to dealers
We sent letters to Drive-ins with press kits to help their outreach.
Kits we sent to drive-ins.
Indiegogo site
Press: LA Times
Press: CBS This Morning
Press: NBC News
Press: Mashable
Press: Variety
My son, holding the button proudly
Me holding a Lion proudly.
It's rewarding when a campaign can change people's lives.