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Honda · Branded Content · Social · 2014

Project Drive-In

Drive-in theaters were going dark. The movie industry's switch to digital projection would shut most of them forever. Honda launched a movement. Between donated projectors, community fundraising, and corporate donations, 27 drive-ins were saved.

Gold Cannes LionGold Cannes Lion — Best IntegratedGold ADDYBronze ClioOne Show Bronze PencilThinkLA Campaign of the Year
Project Drive-In campaign
Drive-in theater saved by Honda
27Drive-in theaters saved
2Gold Cannes Lions
2014Campaign of the Year · ThinkLA