All Work

Honda Civic Type R · AR · Branded Content · 2018

R vs R

The Honda Civic Type R had never been sold in America. For years, fans only drove it in video games. We gave the biggest virtual Type R fan a shot: race the real thing at Road Atlanta against a pro IndyCar driver, in an impossible head-to-head using AR technology.

Clio Sports Winner132M Media ImpressionsType R Sold Out Twice
AR windshield technology
Real vs virtual race
132MMedia impressions
8MCore engagements — vs. 3M goal
2×Type R production runs sold out