Behind The Music Digital
VH-1 Saw It Was Time for a Change
Music and image have always been the marriage of success for artists. In today’s world, there is a pure transparency through twitter and other outlets. Back then, no one really saw behind the scenes. But we brought VH-1 fans behind the music, and let them see their favorite artists during small moments in a way that was revealing, intimate and successful.
I helped extend the VH1 brand online through early video ad units, banners and a microsite to match the successful TV campaign produced by our broadcast division.