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Behind The Music Digital

VH-1 Saw It Was Time for a Change

Music and image have always been the marriage of success for artists. In today’s world, there is a pure transparency through twitter and other outlets. Back then, no one really saw behind the scenes. But we brought VH-1 fans behind the music, and let them see their favorite artists during small moments in a way that was revealing, intimate and successful.


I helped extend the VH1 brand online through early video ad units, banners and a microsite to match the successful TV campaign produced by our broadcast division.

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