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Need some Michael Bolton in your life? It's ok, I won't judge.
We enlisted the guilty-pleasure-inspiring crooner to help with the Happy Honda Days Sales Event. So for social, we created a responsive Vine day. People were asked to simply use the hashtag #XOXOBolton and receive a one-of-a-kind musical greeting card. It was actually a personalized video that featured Bolton singing from inside a giant practical holiday card.
The video that inspired the social campaign
The announcement video.
The Boltman (they are supposed to make you cringe).
BTS on one of the Vines I created
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